From Clutter to Clarity
Founder's Note From Angela Lai
Our Answer to Shining with Ease
With over a decade of leadership in the fashion industry, guiding various brands across APAC, I have always been passionate about elevating ensembles with exquisite jewellery.
Recognizing the challenge of overconsumption and the desire to effortlessly look good for various outfits and occasions, I founded Cheri & Lumi.
Our mission is to provide women with elegant, versatile jewellery solutions that allow them to shine effortlessly, reducing the need for excessive consumption and enhancing style with ease.
Our Brand
A Story of Versatility
In the dynamic world of fashion, we recognized the essential need for versatile, stylish wardrobes that don’t contribute to overconsumption.
Cheri & Lumi — a brand dedicated to modular jewellery that transitions effortlessly from daytime elegance to evening glamour.
Each piece is designed to offer multiple looks, encouraging a minimal yet versatile approach to jewellery. This not only enhances personal style but also supports a more sustainable fashion footprint.
Our Muse
The Wise Multifaceted Woman
She embraces her multiple roles — whether as a working mom, a business professional, or a romantic partner — without being confined by stereotypes.
She invests thoughtfully, choosing minimal yet multifunctional pieces that offer exceptional versatility and showcase refined quality, aligning with her values against the disposable culture.
Our Product
Unmatched Adaptability and Premium Quality
Each piece is meticulously crafted to adapt to the ever-changing roles and occasions in her life. One piece can take her from a business meeting to a dinner date, reflecting her dynamic lifestyle with unmatched versatility and premium quality.
Pieces use 18K gold vermeil for a luxurious, durable finish and premium freshwater pearls for a touch of sophistication. These high-quality materials allow her to invest in beauty that lasts.